A boutique fitness studio located in Kalamazoo, MI. The client requested that the logo be clean, simple but display action and movement. The lower case cursive m mimics a wave while still being functional as it is both the first letter of the business and the owner's name. Additional designing of the responsive web pages and apparel was taken on as a personal project.
UNCOVER HACKNEY-Annual Report
Uncover Hackney was a Annual Report profiling the London Borough of Hackney. I wanted to represent the unique, creative and diverse population of Hackney, focusing on the idea of "unconventional characters".
CARNE DE RIO-Mobile App
This app was designed for Carne de Rio, a Brazilian food truck. The primary goal of this brief was to allow customers to pre-order their food for pick up, with the secondary goal was for customers to be able to track the truck. Carne de Rio's color palette was inspired from the costumes of Carvinal, while the pattern was inspired by the jaguar, Brazil's national animal.
ART IN THE PARK-Festival Branding
Art in the Park is a yearly festival held in the neighborhood of Bushwick, in Brooklyn. The purpose of the event is to bring together all the different and diverse communities that makes up Bushwick though art and music. For this brief, focusing on the idea of merging different communities, watercolors became the focal point of the brand.
DEAD RABBIT BREWERY-Branding
Dead Rabbit Brewery was a packaging brief inspired by the 1800s NYC gang, the Dead Rabbits. The target demographic being young rustic individuals who enjoy stories. This brand takes inspiration from the rebellious, rich history of the dead rabbits: political corruption, gang wars, colorful characters, and riots.
TURN SQUARE-corporate identity
This brief was to develop a corporate brand for a textile event space based in Lisbon, Portugal. Manueline architecture was the influence in developing the logo and overall feel of Turn Square. The sharp angles used throughout are a modern take on Portugal's historical design.
This personal project was a pattern created to roll out over multiple products, most popular being the iPhone case.