Crooked Path Company
Apparel Design
This personal project was an exercise in improving my branding, logo design and photo retouching. I’ve wanted to work on a clothing brand for some time and haven’t had the opportunity yet so I created my own. The concept was purposed to me to create a streetwear brand that represented something I valued. I decided on the idea of travel. As I explored this concept further I developed a language around an unconventional and nomadic lifestyle. However, as a streetwear brand the trick was to make the brand still look clean and youthful and not fall into the pitfalls of making it rugged or granola.
MY ROLE Designer
SKILLS Photography Retouching Layout Typography
PROJECT TYPE Personal
Brand Campaign
Images pulled from Unsplash
