New Image Brewing - Labels
Packaging, Illustration & Typography
I joined New Image Brewing as their sole Graphic Designer and Media Manager. The brewery had been established for about five years prior, so my role wasn’t to create the brand from scratch, but to work within existing brand guidelines while expanding and evolving their label portfolio.
With the owner’s passion for experimenting with new ingredients and brewing techniques, the product lineup was constantly evolving. On average, I designed five to seven labels each month—typically two to four entirely new creations, with the remaining being fresh iterations of existing designs.
MY ROLE Designer/Illustrator/Marketing Manager
SKILLS Illustration Layout Typography
PROJECT TYPE Professional
Stouts, barleywines & all things dark
IPAs
Barrel Aged program
Sours & fruited
lagers & ales
The follow are variants of preexisting beers, most of which are part of a series. The majority of these labels required minor updates such as ingredient or color changes. A few however were minor rebrands, where small illustration or typography elements were updated.
