TRVE Brewing Collaboration Labels
apparel
During my time at New Image Brewing, we had the opportunity to collaborate with our friends at TRVE Brewing on a series of unique beer releases. I had the privilege of designing some wild labels for these collaborations. The creative challenge was to strike a balance between New Image’s playful, cartoon-inspired aesthetic and TRVE Brewing’s darker, heavy metal vibe. The final style I developed was a minimalist, shadow-driven illustration approach—drawing inspiration from comic book legends like Mike Mignola and Alex Toth.
MY ROLE Designer/Illustrator
SKILLS Illustration Branding
PROJECT TYPE Professional
Dancing Demons - Sketch
The brief for this beer was abstract. TRVE and New Image wanted themes of duality and the cosmos with a heavy metal influence.
Dancing Demons - Final Design
Tribvte - Sketch
The brief for this label was very straight forward, create an illustration based of Tenacious D’s song Tribute. In the song Jack Black and Kyle Gass come across a demon while traveling down a “long and lonesome road”. The demon demands they play the best song in the world or it will eat their souls.