New Image Brewing - Labels

I joined New Image Brewing as their sole Graphic Designer and Media Manager. The brewery had been established for about five years prior, so my role wasn’t to create the brand from scratch, but to work within existing brand guidelines while expanding and evolving their label portfolio.

With the owner’s passion for experimenting with new ingredients and brewing techniques, the product lineup was constantly evolving. On average, I designed five to seven labels each month—typically two to four entirely new creations, with the remaining being fresh iterations of existing designs.