TRVE Brewing - Collaboration Labels
MY ROLE Designer/Illustrator
PROJECT TYPE Professional
Packaging & Illustration
During my time at New Image Brewing, we had the opportunity to collaborate with our friends at TRVE Brewing on a series of unique beer releases. I had the privilege of designing some wild labels for these collaborations. The creative challenge was to strike a balance between New Image’s playful, cartoon-inspired aesthetic and TRVE Brewing’s darker, heavy metal vibe. The final style I developed was a minimalist, shadow-driven illustration approach—drawing inspiration from comic book legends like Mike Mignola and Alex Toth.
The brief for this label was very straight forward, create an illustration based of Tenacious D’s song Tribute. In the song Jack Black and Kyle Gass come across a demon while traveling down a “long and lonesome road”. The demon demands they play the best song in the world or it will eat their souls.
TRIBVTE
The brief for this beer was abstract. TRVE and New Image wanted themes of duality and the cosmos with a heavy metal influence.
