YouTube Kids Social Assets
Illustration, Branding & SOcial
In the fourth quarter of 2019, YouTube Kids started a content roll out on social assets. My Hook team and I began with an audit of the Youtube Kids website launch materials to see what could be adopted for a social audience; we evaluated creative assets and their respective placements in relation to a user’s level of awareness with the brand. The following is a collection of delivered assets and proposed creative projects I produced.
MY ROLE Designer/Illustrator
SKILLS Illustration Layout Typography Branding
Agency Hook Studios
Holiday Card
Swag
Together Time Campaign
In the winter of 2020, YouTube Kids created a campaign focusing on the theme of togetherness. As part of their campaign we created assets for their YouTube Kids Influencer Kits. These assets needed to utilize their characters and stay true to their celebration of diversity and inclusion by being “holiday” themed rather than focused on a particular holiday.
Sticker Sheet
Note Cards
Email Banners
Anti-Bullying campaign - Born this Way
Hook was asked to create assets for YouTube Kids Anti-Bullying panel. This was part of their National Bullying Prevention Month. The panel included several YouTube Kids creators as well as the Director of Programs at Born this Way Foundation. We designed the invites, social assets, presentation slides, and email banner.
