PBR Art Contest 2018
Packaging & Illustration
Every year Pabst Blue Ribbon hosts a contest to design their summer beer cans. The contest was open to the general public and contestants can submit multiple designs. I submitted my designs in the fall of 2018 for the following summer. A template was provided but very little specifications were required other than the art fitting the template. However I decided after reviewing the past years winners that I was going to stick to PBR’s color palette and keep their logo prominent.
MY ROLE Designer/Illustrator
SKILLS Illustration Layout Typography
PROJECT TYPE Contest
Below are the final two sketches that I decided to move forward with.
Chasing PBR
The Cut
Sound Society
A few weeks after submitting my designs I received an email from PBR’s Sound Society Brand Manager. Sound Society is PBR’s music department responsible for hosting concerts and other events. She extended an invitation to their own competition, which was closed to the public. When developing this design I relied heavily on my first concept. I kept the logo front and prominent, while surrounding it with characters and instruments in my illustration style. Ultimately this design was not selected but I’m honored to have been asked to compete.
