New Image Brewing - Labels

Packaging, Illustration & Typography

I was brought on to New Image Brewing as their sole Graphic Designer and Media Manager. The brewery had been established for about five years prior to my joining, so the purpose was not to create their brand. Rather, I was tasked to design within the pre-exisiting brand guidelines as well as further expand on their label portfolio.

The owner loves to experiment with new ingredients and brewing methods. As a result, on average, I designed about five to seven labels a month, with two to four of those being completely new designs and the rest being variations on previous labels.

MY ROLE Designer/Illustrator/Marketing Manager

SKILLS Illustration Layout Typography

PROJECT TYPE Professional

Stouts, barleywines & all things dark

IPAs

Barrel Aged program

Sours & fruited

lagers & ales

The follow are variants of preexisting beers, most of which are part of a series. The majority of these labels required minor updates such as ingredient or color changes. A few however were minor rebrands, where small illustration or typography elements were updated.